Chris Bilton: Management and Creativity: From Creative Industries to Creative Management

Management and Creativity: From Creative Industries to Creative Management


Description

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.


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Author: Chris Bilton
Number of Pages: 216 pages
Published Date: 18 Sep 2006
Publisher: John Wiley and Sons Ltd
Publication Country: Oxford, United Kingdom
Language: English
ISBN: 9781405119962
Download Link: Click Here
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